Building Collaborative Communities

New River Valley Regional Tourism Project

Project Outline

The purpose of this project is evaluate tourism models in order to increase collaboration and enhance the New River Valley as a visitor destination.

The outcome of this project is to have a report that details the findings of the research performed on the different models of collaboration, potential joint marketing opportunities, potential regional collaborative projects, and recommendations moving forward for regional tourism. These findings will be presented to local governments as need. It will be created and available on the Commission’s website for guidance purposes.

Project Schedule & Deliverables

Project duration: May 2016 – June 2017


Tourism Economic Impact

Tourism has always been an important sector in Virginia's economy. Cultural attractions, historic landmarks, and recreational facilities, combined with good highway systems, have made the New River Valley a desirable destination for visitors. This dashboard shows multiple measures regarding the Tourism Industry in the New River Valley from 2011 to 2014. Hover over the dashboard to view data points. Use the “Localities” drop down menu on the left to select one or multiple localities to view. Use the “Year” drop down menu on the right to select one or multiple years to view.

Additional Research

Public Comment


Comments on the plan and planning process are requested and welcomed. We ask that you provide the county/city where you live or work so we can report the general extent of citizen participation to our funding agencies and stakeholders. If you wish to be contacted directly, be sure to provide your email address.

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Project Team

  • Funding Agency:
    Department of Housing Community Development (DHCD)
  • Management Team:
    • City of Radford
      Deborah Cooney - Tourism Director
    • Floyd County
      Pat Sharkey - Tourism Director
    • Giles County
      Cora Gnegy - Tourism Marketing Director
    • Montgomery County
      Lisa Bleakley - Director of Tourism
    • Pulaski County
      Peggy White - Executive Director, Pulaski County Chamber of Commerce
    • New River Valley Regional Commission
      James Jones - Regional Planner

Floyd County Logo
Giles County Logo
Montgomery County Logo