The Regional Commission updated NRV to reflect Virginia Tourism Corporation's (VTC) 2017 Economic Impact of Travel figures. VTC publishes this data annually and includes topics like expenditures, tax collections, and payroll. The New River Valley, as a region, has seen a 20% increase in tourism related expenditures, up to $278 million in 2017. To find more information on tourism data in the region visit
For further information, please contact James Jones (, 540-639-9313, ext. 203.